About me
I'm a startup leader turned Executive Emotional Coach. With a deep curiosity about how things work, I focus on understanding people's 'Personal Operating Systems' and their unique mechanisms. I strive to empower high achievers to navigate their challenges with integrity and empathy.
Background
I am a mother to three wonderful children, whom we strive to raise with confidence and compassion, values I hold dear.
We live in Tel Aviv, where I have spent most of my life, with the exception of a year in North Carolina and extensive global travels for both business and pleasure.
I hold a BSc. In Bio-medical Engineering and an MBA from Tel-Aviv University.
Professional journey
Startup experience
Over the course of a decade in the startup sector, I've led product and risk management and guided teams. My roles have varied from being a key player in a successful acquisition by PayPal (Fraud Sciences) to leading teams at a corporate giant (PayPal) and a growth-stage company (Kontera). I was also the first employee and VP at Behalf, where I spent six transformative years.
These diverse experiences have allowed me to navigate success, change, excitement, and failure. Each role has deepened my understanding of the dynamic challenges leaders face, providing firsthand insights into high-stakes environments.
Just a year into my career, I started leading projects and managing a team. By four years in, I was a VP. It was challenging, required me to exponentially grow my skills and expand my emotional capacity. That’s what I want to help others achieve.
Insights and growth
Before founding my venture, I took a moment to pause and reflect, which redirected my career towards coaching. This decision was driven by a realization of my strengths in leadership—being the trustworthy and respected voice in the room, appreciated for my perspectives and approach.
I realized my passion had shifted to leading as a mentor and coach for my team, helping them navigate challenges and watching them perform happily and successfully.
Transition to coaching
My Coaching
Over the past seven years, I have dedicated myself to executive emotional coaching, guiding over 3,500 sessions primarily in the tech industry. My extensive background in startup leadership has provided me with firsthand insights into the pressures and rewards of high-stakes environments.
I studied Personal and Couples Coaching in the Satya Method at the Emotion School, further enriching my practice. As a full-time coach, I am proud to have a diverse portfolio of clients, from early-stage to late-stage companies. I work with founders, senior management, individual contributors, and investors, which keeps me connected to all points of view and provides a holistic view of the industry.
Coaching Experience
Integrity: Acting with honesty, fairness, and transparency, even when it's difficult.
Honesty: Encouraging openness and vulnerability in all interactions.
Growth: Continuously seeking personal and professional improvement.
Responsibility: Taking full ownership of my actions and their impact.
Trust: Building trust through reliability and truthful communication.
Acceptance: Embracing compassion, empathy, and self-acceptance as a foundation for positive change.
Values
I guide my clients in understanding their "Personal Operating System," uncovering their unique mechanisms, and helping them navigate their professional and personal challenges. Through one-on-one sessions, I assist clients in identifying and overcoming obstacles, enhancing self-awareness, and fostering authentic communication.
I believe that to make quantum leaps, we should cultivate two equally strong inner voices: one that challenges us to improve with firm commitment and another that supports us with acceptance and compassion.
Approach
My mission is to help people unlock their barriers and grow closer to their true aspirations and dreams. By fostering honesty, self-awareness, and resilience, I aim to create a world where individuals are true to themselves and fulfill their potential. Through acceptance and compassion, I strive to empower high achievers to navigate their challenges with integrity and empathy.